Web Copywriting – The Advantages of Using a Freelance Copywriter :: Freelance Writer Editor | Martyn Shuttleworth | Greece: "Search engines, the driving force behind internet habits, are moving towards promoting high quality web copywriting. Rather than reward businesses that flood the internet with sub-standard articles, the search engines are adapting their algorithms to promote high-quality content and rid the internet of the spammers and empty articles.
Because marketers became fixated upon generating backlinks, to the detriment of providing quality web content, businesses used cheap freelance writers to produce countless keyword dense articles, often written in barely passable English. Internet users are sick and tired of trying to find useful information online, only to be confronted by empty content sourced from the notorious article mills. They want to find what they need, quickly and efficiently, without navigating seas of thinly disguised sales copy and painfully poor articles."
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